broadband, video, mobile, cloud, networking
Netflix, Hooq, RJio to heat up TV space
26-06-2015

Scramble for good content, and price war imminent, as 4G connection quality remains in question


With 4G set to gather steam in India, can the mobile TV troops be far behind?

Already, Singapore-based on-demand internet video provider Hooq has launched operations in India. Hooq lets a user stream and download movies and TV shows in India for Rs 199 per month, and offers a catalog of over 10,000 movies. The Hooq app is available for Android, iOS as well as Windows PCs. Hooq is a joint venture between SingTel, Warner Bros and Sony Pictures Television.

“Our goal is to offer the best of Hollywood content along with almost all Indian movies spread across languages. We have reached almost 60 per cent of that target now", according to Hooq insiders.

US-based Netflix, a leading on-demand internet streaming media company with around 62 million subscribers, has reportedly firmed up plans to enter India by 2016. Netflix, which has a scalable business model, wants a global presence to capitalize on this.

To make the environment tougher, Reliance Jio, an aggressive telco who wants to compete on price and performance, is entering the market in December. Not only does Reliance have the 4G network to back him, he has a business model which transcends video only: mobile TV, mobile music, digital payments, etc.

All this has upset the domestic DTH players who have so far made halting attempts to go mobile. There are several video-on-demand players at present. They include Spuul, Times Internet’s BoxTV, Zee Entertainment’s DittoTV, Reliance Group’s BigFlix and Star India's Hotstar.com. But satisfying customer service has been limited so far due to indifferent internet connections.

Based on stories in Times of India, Livemint



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