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Micromax to begin phone assembly early next year

The Rs.32 billion company also plans is to export phones to Russia

Indian handset company Micromax said it will start assembling phones in India starting next year. The second largest smartphone vendor in India, which still imports devices from China, will start assembling phones at its plant in Rudrapur, Uttarakhand.

"We have a plant in Rudrapur and have already started assembling of phones on trial basis there. It will be commercially launched in the first quarter of next year," PTI quoted Micromax co-founder Rahul Sharma as saying.

Micromax's Rudrapur facility employs more than 400 people. The Delhi-based phone company currently imports its smartphones and tablets from China, where it has partnerships with manufacturers such as Foxconn.

In addition, the company has announced its plans to enter the Russian market and plans to start exporting its products to Russia beginning next year.

"Russia is the first step. After Russia, we are moving on to Europe, the work is going on," Sharma said.

As part of its aggressive marketing strategy, Micromax has recently hired Hollywood superstar Hugh Jackman as its brand ambassador for the new Micromax Canvas Turbo smartphones.

Micromax earned Rs.3,168 crore in revenues last year, and now it aims to double the turnover to about Rs.6,000 crore by the end of this fiscal year.

"We are on track to be a billion dollar company by FY 14" Sharma told PTI.

From PTI news

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