Cisco adds Apalya platform to its video delivery solution
Streaming video player has optimised video delivery to suit local cable and mobile telcos
Cisco has added live TV and mobile video capabilities to its Cisco Videoscape architecture by integrating the Video Delivery Platform from Indian firm Apalya Technologies Private Limited, a leading managed service provider of video streaming to telecom operators, handset manufacturers and content owners.
This capability was demonstrated last week at the Cisco Video Summit in New Delhi, an annual event for the company's customers and partners in the cable and broadcast sector.
To demonstrate Cisco's commitment to delivering best-of-breed solutions to multi-system operators (MSOs) in India, who operate multiple cable or direct-broadcast satellite television systems, Cisco has also made an investment in Apalya. This investment was done along with existing investors IDG Ventures India, Indo US Venture Partners and Qualcomm.
According to the Cisco Visual Networking Index, global mobile data traffic will grow 13-fold from 2012 to 2017, reaching 11.2 exabytes per month in 2017, and mobile video will represent 66% of all mobile data traffic. In India, video is expected to be 40% of mobile data traffic by 2016, up from 15% at the end of 2011.
Apalya's Video Delivery Platform, based on the Videoscape architecture, optimizes the content to be suitable for viewing on all screens, integrating it with content from mobile operators, content owners and mobile advertisers, and creating new revenue streams across the new media value chain.
"With capabilities across cloud, networks and clients, the integrated Cisco Videoscape and Apalya solution will enable MSOs to efficiently manage over-the-top content by taking advantage of their existing one/two way HFC infrastructure to deliver an improved video on demand services to consumers" said Vish Iyer, region director, SP Video Architecture, Cisco
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