Vodafone handset for Rs. 799
06-05-2010
For that price, the user gets a branded device with assured after-sales services
Vodafone today unveiled a cellular handset priced at just Rs 799. Although the phone is targeted primarily at increasing the company's subscriber base especially in the rural areas, the device will be available in the open market also.
Moreover, the handset would not be locked for exclusive use of Vodafone subscribers. However, Vodafone will offer a free connection with the handset. "It is up to the customer to take only the handset, or both free connection and handset". The user gets a branded device for such a low price, and is also assured of after-sales services.
Vodafone is now in direct competition with low-cost handset manufacturers like Micromax and Fly, who are retailing their phones in the sub-Rs 2,000 category. Market leader Nokia has low-cost mobile phones in India priced at about Rs 1,300, while numerous Chinese handsets are available for a very low prices.
"The cost of handset can be a significant barrier for people in accessing and benefiting from the mobile revolution. At the price point of VF 150, many more people will become part of the connected world. We will continue to facilitate consumer empowerment through such initiatives," Vodafone Essar Chief Marketing Officer Kumar Ramanathan said in a statement.
The handset, Vodafone 150 (VF 150), weighs about 70 gm, has a one-inch B&W display, is equipped with speakerphone and a torch and comes with one-year handset replacement warranty.
The cost of the phone includes 4 per cent VAT, but the Rs 799 tag could vary in a few states, owing to different tax structures
Vodafone today unveiled a cellular handset priced at just Rs 799. Although the phone is targeted primarily at increasing the company's subscriber base especially in the rural areas, the device will be available in the open market also.
Moreover, the handset would not be locked for exclusive use of Vodafone subscribers. However, Vodafone will offer a free connection with the handset. "It is up to the customer to take only the handset, or both free connection and handset". The user gets a branded device for such a low price, and is also assured of after-sales services.
Vodafone is now in direct competition with low-cost handset manufacturers like Micromax and Fly, who are retailing their phones in the sub-Rs 2,000 category. Market leader Nokia has low-cost mobile phones in India priced at about Rs 1,300, while numerous Chinese handsets are available for a very low prices.
"The cost of handset can be a significant barrier for people in accessing and benefiting from the mobile revolution. At the price point of VF 150, many more people will become part of the connected world. We will continue to facilitate consumer empowerment through such initiatives," Vodafone Essar Chief Marketing Officer Kumar Ramanathan said in a statement.
The handset, Vodafone 150 (VF 150), weighs about 70 gm, has a one-inch B&W display, is equipped with speakerphone and a torch and comes with one-year handset replacement warranty.
The cost of the phone includes 4 per cent VAT, but the Rs 799 tag could vary in a few states, owing to different tax structures
