Mediatek hawks its smartphone chips
04-03-2010
"They can lower handset maker's BOM cost to only US$70-80"
MediaTek expects emerging markets to be its major growth driver in 2010 and aims to grab a 50% share of handset chips in these areas, according to digitimes. The company currently has a 30% market share in India and the Asia Pacific market, and 15% in South America and the Middle East. These emerging markets have replaced China as a driver in MediaTek's handset chip growth.
Besides, the share of smartphones in emerging markets is expected to increase significantly in 2011. By adopting MediaTek's smartphone chips MT6515 and MT6516, handset makers are able to lower their BOM cost to only US$70-80, helping them expand smartphone sales in emerging markets, the report indicated
MediaTek earlier said it aims to ship 450 million handset chips this year and become the top handset chip supplier worldwide. The company has also revised upwards its guidance of the shipment share for 3G handset chips to 7-10% in 2010, compared to its earlier expectation of 5%.
Source: digitimes
MediaTek expects emerging markets to be its major growth driver in 2010 and aims to grab a 50% share of handset chips in these areas, according to digitimes. The company currently has a 30% market share in India and the Asia Pacific market, and 15% in South America and the Middle East. These emerging markets have replaced China as a driver in MediaTek's handset chip growth.
Besides, the share of smartphones in emerging markets is expected to increase significantly in 2011. By adopting MediaTek's smartphone chips MT6515 and MT6516, handset makers are able to lower their BOM cost to only US$70-80, helping them expand smartphone sales in emerging markets, the report indicated
MediaTek earlier said it aims to ship 450 million handset chips this year and become the top handset chip supplier worldwide. The company has also revised upwards its guidance of the shipment share for 3G handset chips to 7-10% in 2010, compared to its earlier expectation of 5%.
Source: digitimes
