Tata Comm earmarks $50m for media segment
31-01-2010
Expects revenue of $200-300 million in the next 3-5 years
Tata Communications plans to invest over $50 million (about Rs 230 crore) over the next two years to strengthen its newly-formed Global Media & Entertainment Solutions (GMES) group. "We are eyeing break-even by end of the coming fiscal from this portfolio," Tata Communications' COO Vinod Kumar said recently, after the company's takeover of the Mosaic platform from BT Group plc (See our earlier writeup: "Telcos to expand in media delivery market")
The company expects a revenue of $200-300 million in the next 3-5 years from the GMES portfolio through its new launches--Video Connect and Mosaic. The service is targeted at the entire spectrum of media customers, encompassing content creators, producers, post-production houses, digital media publishers, content service providers and TV channels, the company said.
"These two software [solutions] will offer media companies an integrated end-to-end management solution, distribution and delivery of content over its life-cycle from production to distribution," Kumar said.
The media industry can thus address emerging challenges posed by globalisation and the fragmented consumption of media by using GMES products, he said, adding the company expects to garner a 20 per cent market share in the next two years in this segment.
The present global market size of the GMES segment is $10-12-billion and is expected to double in the next two years, Kumar said.
Claude Sassoulas, the company?s managing director, Global Data Solutions-Europe, said the new lot of services will be targetted at emerging markets in India, China and South Africa, even as the company expands its reach in established markets in North America, Europe and Australia.
Tata Communications plans to invest over $50 million (about Rs 230 crore) over the next two years to strengthen its newly-formed Global Media & Entertainment Solutions (GMES) group. "We are eyeing break-even by end of the coming fiscal from this portfolio," Tata Communications' COO Vinod Kumar said recently, after the company's takeover of the Mosaic platform from BT Group plc (See our earlier writeup: "Telcos to expand in media delivery market")
The company expects a revenue of $200-300 million in the next 3-5 years from the GMES portfolio through its new launches--Video Connect and Mosaic. The service is targeted at the entire spectrum of media customers, encompassing content creators, producers, post-production houses, digital media publishers, content service providers and TV channels, the company said.
"These two software [solutions] will offer media companies an integrated end-to-end management solution, distribution and delivery of content over its life-cycle from production to distribution," Kumar said.
The media industry can thus address emerging challenges posed by globalisation and the fragmented consumption of media by using GMES products, he said, adding the company expects to garner a 20 per cent market share in the next two years in this segment.
The present global market size of the GMES segment is $10-12-billion and is expected to double in the next two years, Kumar said.
Claude Sassoulas, the company?s managing director, Global Data Solutions-Europe, said the new lot of services will be targetted at emerging markets in India, China and South Africa, even as the company expands its reach in established markets in North America, Europe and Australia.
