Bharti per-sec tariff goes to U.S.

25-11-2009

U.S. customers using calling cards to call India will benefit


India's Bharti Airtel has taken the per-second tariff scheme abroad: it launched a pay-per-second plan for its US customers using calling card to make calls to India.

As per the plan, the $6.99 calling card comes with an administration fee of $0.49, offering customers a tariff of just 0.03 cents/sec on the balance $6.50. The card has a validity period of 30 days.

Initially opposed to such tariff plans in India citing its unsustainability in the long run as it would hit company's financial health, Airtel has not only matched it within the country but has also initiated it in the global market.

Airtel CallHome has so far been available in the UK, Canada and Singapore besides in the US.

The new tariff plan is in line with Airtel CallHome's strategy of offering best value for the US to India calling through innovative, breakthrough propositions such as "India One - One Cent Calling Plan to India" and "Mharo Plan - Offering Best Value for calling to Gujarat, Mumbai, Maharashtra and Rajasthan from the US".




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